It is extremely easy to take advantage of what people see and think, especially in an age where companies have the power to influence anything to increase your profits or gain name recognition. The article “Nike Won't Lead a Brand Revolution” (Taylor), featuring Nick Kaepernick, is written by Vanessa Taylor, a young woman from Minnesota with a passion for speaking the truth in politics (Contently) who explains how companies profit from movements to get something out of it, rather than contributing to society without expecting something in return. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay At the beginning of the article, Taylor details how Nike is attempting to use Nick Kaepernick's name as a way to show people that they are altruistic companies that are trying to do more for the community. They want to be part of the solution that will bring more peace among everyone, when in reality they are taking advantage of these events to create a name recognition to sell more of their product and increase their profits. This strategy has been very successful for them because they have already generated 43 million in profits from this move alone (2). But Taylor then explains how Nike has altruistically used social media by exaggerating events to increase name recognition and create more money for themselves by making their name public to get more people to buy their products. To support this argument, Taylor explains how Nike went from supporting police forces with their “Law Enforcement Appreciation Day,” (3) creating a movement to show how our law enforcement agencies I risk our lives in opposition to such actions. they are taking on African Americans. This shows how leveraging social media has been an effective strategy for Nike and other profitable companies. Nike is trying to prove how good of a company they are by trying to change the world for the better, when they aren't necessarily good at it. example of a company that altruistically does good deeds. In the article, Taylor states how Nike took advantage of their employees to maximize profits, from not paying their employees enough money, to not providing their workers with a well-maintained environment to work in. This shows how Nike must realize that if they want to “believe” in the possibility of making a change in the world, they must first “sacrifice” everything they are doing that is wrong. (1) Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Taylor says that larger, more well-known companies tend to seek profit rather than helping and giving back to the community that created them in the first place. (2) Nike remains active on social media trying to convince people how they are contributing to society by trying to solve the biggest problems in societies, when in reality Nike is trying to take advantage of these events to put their name out there gain name recognition or profit. Work Cited: Mollman, Steve. “Nike's Police Appreciation Day is facing backlash from 'Black Lives Matter' activists.” Quartz, Quartz, May 15, 2015, qz.com/404743/nikes-police-appreciation-day-is-facing-a-backlash-from-black-lives-matter-activists/.Taylor, Vanessa. "Nike Won't Lead a Brand Revolution - Member Insight Stories - Medium." Medium, Medium, 12 September 2018,