IndexHow is the accompanying reading, “Re-Energizing the Mature Organization,” relevant to British Airways? What was life like at the "old" British Airways? What was difficult about making the change? What were the critical factors in the successful transformation? How did they transform? (e.g. key steps and sequence, risks) What would you have done differently? How is the accompanying reading, “Re-Energizing the Mature Organization,” relevant to the case of British Airways? Mature organizations have a better strategic development platform that is crucial in creating an effective environment where you can succeed by focusing on transformation. Therefore, mature companies renew themselves by instilling a customer perspective and focusing on customer needs and demands in order to develop a better environment in which they can succeed. In the case of British Airways, Colin Marshall was very involved in meeting customers' demands and needs by earning their trust and respect within the company (Lange et.al., 2015). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Change is very important within the organizational environment and must be developed effectively to ensure a greater understanding of the key elements that need to be considered to improve existing performance levels. Making significant changes depends on the highlighted change strategy and in this case, Lord King led the change process by transforming the company from a hopeless bureaucracy to a more diverse for-profit company (Jick & Peiperl, 2011). What was life like in the “old” British airlines era? What was difficult about changing? Life in the old British airline was very difficult and the employees of the company were very embarrassed to be associated with the company due to the poor state of affairs. The problems began when the company began its expansion strategy to other state-owned airlines, British Overseas and European Airways due to the Civil Aviation Act. Each company retained its previous management, which made it very difficult for the company to control operations due to a lack of goodwill from other employees. The difficulty of having a common focus made it very difficult to accommodate any significant changes within the business development plan. This led to a very low productivity period, which was approximately less than 59% for three consecutive years (Jick & Peiperl, 2011). What were the critical factors in the successful transformation? The successful transformation of British Airways was based on two factors which are Lord John King and Colin Marshall who were at the heart of the company's management during difficult times. Lord King took over management in 1981 and put a strategic survival plan in place, although he was unsure how long it would take to ensure the company returned to normality. King tasked Colin Marshall with creating a meaningful context for customer engagement where customer concerns would be meaningfully addressed. These measures were instrumental in the transformation of British Airways (Jick & Peiperl, 2011). From a biblical perspective, a critical focus here is on doing unto others as you want them to do unto you (Luke 6:31, English Standard Version). The actions taken by the company are in everyone's best interest. How did they transform? (e.g. key steps and sequence, risks) The.