The Boys and Girls Club of Central Indiana (Boys and Girls Club of Indianapolis) is an organization that reaches a wide variety of stakeholders. It engages them in many different ways, uniquely tailored to the needs of each stakeholder group. The three main stakeholder groups of this organization include the organization's customers, potential volunteers, and potential donors. By linking resources, activities, outputs and results, the organization connects and communicates with different stakeholder groups and encourages them to make decisions that are attributable to the organization. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The direct clients of the program are, as the name suggests, the boys and girls of Indianapolis. Specifically, clients include children from at-risk groups and lower socioeconomic status who may struggle to afford food, much less find safe places to go out, do homework, and apparently get an education so they have more resources than their parents and so that they become engaged community leaders and participants in democracy. The organization is funded through private donations and corporate partnerships, which means it must cultivate meaningful relationships with potential donors. (Boys and Girls Club of Indianapolis) Therefore, stakeholder priority for formal organizational communications tends to be given to donors first and customers second. This is because the choice to attend the club is largely made by people on behalf of clients, since these children cannot make legal decisions for themselves and are young enough that a website will not be very convincing to them. Stakeholder Group Priorities Customer Comments : Kids come second Kids aren't the main decision makers here, but images of happy kids having fun might convince a reluctant child to get excited about the club. Customers: Parents (third decision makers) Secondly, the organization communicates to parents that they may want to choose to send their children to clubs By presenting clubs as places where children can be safe, have fun and achieve academic success , the organization communicates its values to others and generates a new group of interested stakeholdersDonors first Official communications of the organization. they are designed to attract potential donors and make them feel good about their choice to donate. By emphasizing long-term results, as well as the organization's nonprofit status, the organization increases this group and its interest in supporting it. Volunteers or potential employees Fourth The organization highlights its ethics and the positive difference it makes, which appeals to those who want to work or volunteer there and therefore become first-order stakeholders. Given this stakeholder prioritization, it is clear that an underlying logic informs the ways in which this organization communicates with stakeholders. The logic model, below, outlines some of the organisation's resources, activities, outputs and outcomes and what it strives to do and achieve. Evaluation design and evidence The original assignment indicated that donors have first priority in terms of evaluation, while children (as clients of the program) are fourth in priority. Based on a more specific evaluation design, the situation was almost reversed, with donors still as the first priority but children (as clients) as the second priority for the evaluation of the.
tags