Nowadays the spread of the Internet, the press and social media throughout the world allows people to access all information and news every day. Social networks and the media have changed the world in terms of globalization and international relations, while television and the press make people's lives easier. However, due to the large amount of news and information, people cannot decide what to believe. NR Portnow, an American music industry executive, agrees with this idea when he says: "We live in an age of fake news, things that are invented and manufactured." Following deceptive experiences, people have become confused with social media such as Facebook and Twitter, as well as television and print media. Therefore, serious problems such as corporate failure, political misinformation, and the lack of ability to separate fact from fiction are real and negative consequences of fake news; however, narrative is the best way to bring people together and create unity. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Currently, the failure of large and prominent companies is one of the serious impacts of fake news. According to C. Binham (2019), journalist from the Financial Times, the spread of misinformation on social media has become a major headache and inconvenience for all companies around the world. Binham (2019) claims that for the first time in a global survey, mainly focusing on social media threats and fake news, 588 large companies in 13 countries were interviewed and it was found that 84% of companies suffer from rumors on social media, and feel uncomfortable. Furthermore, companies themselves should also be careful about everything they publish and print. Giving an example from my experience, I could introduce last week's “YUKSEL” project, which consisted of a conference on public relations. It was held at the Baku Book Center by Nigar Arpadarai (2019), responsible for marketing and communications in the Azerbaijan Grand Prix. Arpadarai cited numerous cases of temporary failure of companies such as Coca Cola, BP and Cadbury due to denials and misinformation. These companies have denied blame for botulism, the Deepwater Horizon oil spill and spoiled chocolates. The denials angered the public instead of accepting their guilt and being transparent. Therefore, these companies had lost fame and revenue long ago; however, company executives confessed responsibility and released transparent news. All in all, companies themselves should consider that denials and misinformation can also cost them their status, as can fake news on social media. Lies and political strategies are other main sources of fake news. It is obvious that politicians care about power and leadership rather than transparency; however, it once again leads to political tensions between politicians and the public. Referring to YN Harari (2018), who is an Israeli historian, it is mentioned: “As a species, humans prefer power to truth”/ As he stated, it is the best way to make the world easier to control rather than easier to control. be understood. Furthermore, the desire for power is not an excuse for politicians to lie because it damages the political perspective and ideas of the public, as well as leaders, who may face legal problems that could cost them their status. As a result, when it comes to politics, people feel confused and insecure because Harari states: “Underneath all the fake news, there are real facts and/11163/)