Tesla Motors IncThis paragraph is intended to briefly display the history of Tesla, so you can get an idea of ​​the company's background. Tesla Motors Inc was founded in 2003 in California, United States of America, by Elon Musk, a South African entrepreneur who brought in capital and took on the roles of chairman of the board of directors and head of manufacturing engineering. As already mentioned, cars are a very complex product that requires a lot of capital and specific engineers. The Tesla team was made up of people who had no prior experience in the automotive industry. Elon Musk himself has degrees in engineering and economics, founded and co-founded Zip2 Inc and PayPal Inc respectively, but had no direct knowledge of the automotive market. However, Tesla has begun to assemble a team of experts and specialists in the automotive industry. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Furthermore, it should be noted that the location of the company's headquarters in Silicon Valley in California, where the offices of many of the world's leading high-tech companies are located, was important for Tesla to innovate, creating suitable technology for its electric cars. In fact, in that area there are numerous experts who have helped the company achieve its objectives. For example, many Tesla cars have a large touch screen on the dashboard of the vehicle, and in that area there are many companies and people who have the know-how to develop these types of components. The first car Tesla produced was the Roadster, in collaboration with Lotus, a UK-based company. This was an all-electric high-end sports car capable of accelerating from 0 kmh to 100 kmh in less than four seconds, with a range of 400 km. It cost $109,000 and was faster than Ferrari models of the time. Batteries were certainly one of the most important and expensive components of an electric vehicle. Many car manufacturers have decided to develop specific batteries for their cars. This resulted in high design and manufacturing costs. Tesla decided to go a different route: he used lithium-ion batteries supplied by Matsushita Electric Industrial Co. (now called Panasonic Corporation). These batteries had the same form factor as those used for laptops. Additionally, Tesla and Panasonic have collaborated to increase battery safety, particularly by reducing the risk of overheating and fire. For this reason Tesla invented a liquid cooling system. In 2012 the collaboration contract with Lotus expired and Tesla had produced 2500 Roadsters. Subsequently, the company focused on a new car: the Model S. This is a luxury electric car that aimed to compete with the high-end models offered by Audi, BMW and Mercedes-Benz. It earned great reviews and was named Car of the Year in 2013, receiving its best customer reviews ever. It was completely designed and manufactured in-house by Tesla, at a cost of approximately $500 million. As mentioned before, Tesla has an advantage from being in Silicon Valley, from a technological point of view. This is clearly visible in the Model S, which is controlled by software and can drive itself without human intervention. Furthermore, it has a 17-inch touchscreen on the instrument panel and many components were not standard but designed and customized for the Model S. Tesla has indeed surprised its competitors and is considered a benchmark in the field of electronic integration. The Model S was Tesla's first fully produced car. The company.