Market Penetration: Currently Tesla's intensive growth strategy is based on their aggressive market penetration. They achieve business development that manifests itself in an increase in sales. Thanks to the increase in sales, Tesla is becoming an emerging market. The market penetration could be seen as Tesla's plan to sell electric vehicles in China and Europe. In this way the company maximizes revenues from the markets in which it currently operates. The reason for the intense market development was seen when they entered new global regions. A strategic goal based on this intensive strategy is to grow the company through aggressive marketing to increase sales revenue, as seen by the growth of their companies" Tesla's stock market value, starting at $100 billion (£72 billion) and rising to $650 billion.” (Fritz, 2018). This was the aggressive growth Tesla would have in 2017. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Product Development: Product development is Tesla's secondary intensive growth strategy. As Tesla develops new products such as cars, solar panels, electric vehicle charging stations, etc., it generates increased sales as new products and in their other products. The development of products that improve the technology available on the market and reduce environmental impact is Tesla's main goal. As seen. Tesla created the Tesla Roadster, a car that shocked the market because it was an electric sports vehicle, the first of its kind. This market disruption is the main reason for the differentiation between Tesla and its competitors as they focus on high-end electric vehicles such as the Tesla Model S, 3, and X. Due to the nature of high-end electric vehicles, they also develop related products such as the compressor will be a further incentive for its customers. For this reason, Tesla's main objective is to invest in its own research and development (R&D). They don't just focus on developing cars but they develop electric vehicles like the Tesla semi truck which is part of Tesla's "Master Plan" which states that they want to build not only environmentally sustainable vehicles with energy sources that power the vehicles. being solar energy, but also wants the transportation of these vehicles to be sustainable by developing a semi-sustainable from an environmental point of view.Market Development: The third growth strategy used by Tesla. They use market development as fuel to grow the electric vehicle market and when they enter new markets they generate a new type of customer which is a semi-truck, sedan, coupe, solar panel and/or powerwall type of customer. The strategy implies that entering emerging markets would generate increased sales and thus growth for Tesla. For example, Tesla sells its cars in the Netherlands, Norway, Germany, Switzerland, Denmark, France, China. The United States and the United Kingdom (Jones, 2014) are just a small number of countries where Tesla has opened offices and facilities and plans to expand them to other regions of the world. This intensive strategy supports Tesla's mission and vision statements, which are as follows: mission statement “to accelerate the world's transition to sustainable energy” (Tesla, 2016) and vision statement “to create the most compelling 21st century drive to lead the world's transition to electric vehicles” (Tesla, 2016) which highlights the global leadership that Tesla assumes in the automotive sector. According to the market development strategy,.