Dominos has been a key player in the Italian and fast food industries since 1960, operating nearly 11,000 franchises worldwide. This famous pizzeria has almost achieved market leadership by expanding globally to 70 countries and more than 4 continents. They adapted strategies and marketing in a way that helped it gain greater popularity and success in almost every geographic location they tried to establish. Discussed below are some of the main strategies they have tried to use to get to where they are today. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Best-suited Supply Chain: Dominos could not have achieved its global expansion and success without choosing the supply chain technique. Dominos prefer to have vertical integration of the supply chain. It helped them control costs and also receive supplies of raw materials on time. Easy and Quick Delivery: One thing that all dominoes lovers can bet on being a loyal customer is the concept of free 30 minute delivery where delivery and pizza are offered for free if not delivered within the given time of 30 minutes. It has been a key marketing strategy for Dominos and has contributed to its huge success it has today. It not only increased the number of customers curious about a free pizza, but also helped them strengthen their delivery and transportation system as a brick-and-mortar structure. Cheap and Affordable Stores: Domino's targets a mass of pizza consumers of all income brackets by producing low-cost and affordable outlets for all. Their stores are centered around the sit-eat-go order. All their stores are designed in a simple style and do not at all reflect the images of fine dining interiors. This attracted many customers. This is also a global strategy because all over the world people prefer to go and have a bite of tasty and quality food without making a big impact on their pockets. This strategy also ensures that stores are revisited and food is reordered, creating brand loyalty because they are pocket-friendly. Market Based Strategy: Since Dominos is a global brand, it has to adapt strategies according to different global markets. Domino has adapted different strategies for different markets thus achieving success in all these markets. In countries like Canada, where pepperoni and beef are favorites, they are taking advantage of a special discount on these pizzas on weekdays, but in countries like India, where the majority of the population is vegetarian and there have been many competitions in the vegetarian pizza market they tried to sell chicken pizza at low price to completely capture the non-vegetarian pizza market and the loyal non-vegetarian customers without any competition. Advertising according to the market: Dominos believes in advertising and promoting its products, prices and special offers. But he carefully chooses advertising media based on the market. In countries such as Canada, United States, Mexico, where people tend to see or read printed flyers for advertising, Domino's mainly relies on printed paper and distribution of flyers in stores and home deliveries, while in countries such as India's advertising power lies in the electronic media and there the dominoes have chosen to advertise on television and radio by relying on audiovisual media. Please note: this is just an example. Get a custom article from our expert writers now. Get a Custom Essay Innovation and Improvisation: Dominos is constantly introducing new pizzas, garlic bread, pasta and desserts, these new.