Advertising has evolved in recent years thanks to the Internet and social media which have extended it into new territory never seen before. The Internet offers people more opportunities to advertise their product or service than years ago. Our technological advances have not only pushed society, but also advertising, becoming more widespread and much easier to produce at minimal cost. Today advertising is more accessible to the public than a few years ago. In the late 20th and 21st centuries, turn-of-the-century businesses were using the Internet as an alternative advertising source. The potential was amazing given their multiple ways of advertising on the Internet in addition to television, billboards and magazines. Advertisers have more creative freedom on the Internet than before. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Ads have become more descriptive, linked to your interests, and more personalized to you when you shop in online stores or on YouTube. There is also an option in Google to decide whether you want your ads to be personalized or not. When you scroll through YouTube and select a video, a related ad appears. It would entice or annoy the consumer. Because online ads have both positive and negative reactions, they can gain an audience, but they can also be easily ignored. The focus of the article is the story of the success of Coca-Cola's use of advertising. In 1886, John S. Pemberton invented Coca-Cola, originally as a tonic for common ailments such as colds. The soda receipt is made of coca leaf, cocaine and cola leaf. His accountant, Frank Robinson, Pemberton's accountant called the drink Coca-Cola. John later sold his receipt to the local soda foundation and the drink became a huge success. Asa Griggs Candler assumed ownership of the Coca-Cola company in 1891. Candler redirected his attention to Coca-Cola merchandising, which created a large demand for the soda. Candler's marketing decision to add coupons to Coca Cola increases sales (Asa Griggs, The Coca-Cola Company). While selling a phenomenal drink, Pemberton removed cocaine from the drink in 1903. Cocaine was removed from the Coca-Cola formula, because consumers were addicted to the cocaine in the drink. After the controversy, they needed publicity for a new beginning. The first Coca Cola advertisement features actress and singer Hilda Clark. It gave Coca-Cola a classy look, which attracted more customers to the product than before. Its image turns the drug-laced drink into an afternoon drink to calm down. Hilda Clark was the first celebrity to appear in Coca-Cola, her likeness can be found in multiple products. His influence in advertising marked a transition for Coca-Cola to emerge from its dark past. In 1925, Coca-Cola's first billboard, "Ritz Boy," promoted the drink's popularity. Six years later, Coca-Cola included an image of Santa Claus in an advertisement that debuted in the Saturday Evening Post and appeared regularly in magazines. It was painted by Haddon Sundblom, who continued to paint a new Santa Claus for Coca Cola every year until 1964. During the 1932 Summer Olympics in Los Angeles, spectators were given these "Olympic record holders" to keep track of world records in various sports. Between 1928 and 1935, artist Norman Rockwell painted six different illustrations used in Coca-Cola advertisements. A 1935 Coca-Cola "Out Fishin" calendar advertisementit depicts a young boy fishing on a tree stump. A 1944 Coca-Cola advertisement features a soldier in this World War II era advertisement. Year later Coca-Cola debuted the "Yes Girl" billboard. It was painted by Haddon Sundblom, who also created Coca-Cola's iconic Santa Claus. Then in 1951 Coca-Cola's 65th anniversary was celebrated. In 1957 Mary Alexander was the first African-American woman to appear in a Coca-Cola advertisement. Coca-Cola first began advertising to African Americans because Pepsi did so in the 1940s, eventually Coca Cola gave in to the idea. She appeared in approximately 15 Coca-Cola print advertisements in the 1950s. Coca-Cola struck gold once again with one of its most famous ads of the time called “Hilltop.” It features a multiracial group holding a Coke and singing "I like to buy a Coke." This advertisement shows that not only America appreciates Coca-Cola, but also international countries. 8 years after that classic commercial came another beloved commercial featuring "Mean" Joe Greene that ended up becoming one of the most memorable Super Bowl commercials of all time. . This 1979 Super Bowl Coca-Cola ad depicts a boy giving a Coke to Joe Greene and then Joe gives the boy his jersey. The 1980s were a new era for companies that wanted to change their style or expand their brands. Coca-Cola decided to expand its drinks to a new audience. So, in 1982, Coca-Cola introduced Diet Coke, a substitute for those who wanted to lose weight but drink coke with fewer calories. In 1985 Coca Cola produced another Coca Cola called Coke Cherry. Coke Cherry is a Coca Cola with a cherry flavored flavor, a tribute to the Americans who once used cherry syrup in their Coca Cola. In the same year, Coca Cola launched New Coke, aimed at the generation of Coca-Cola drinkers. Sales were supposed to be reinvigorated, but they failed spectacularly and earned backlash over this decision. Negative press towards the drink led to its suspension 79 days later. 6 years after the New Coke fiasco he returned to advertising with another successful slogan called "Can't Beat the Real Thing". It ran for 2 years until 1993, when Coca Cola started a campaign called “Always”, one of the most unforgettable campaigns of all time. This campaign ad features an animated polar bear drinking Coca Cola. They often appear during the holidays. This ad attracts not only adults but also children who want to drink what polar bears drink. After that successful campaign which continues to this day, a new campaign occurred in 2011 which is still going strong. Titled "Share a Coke", originally released in Australia, it is currently one of Coca-Cola's most successful marketing campaigns to date. They are responding to consumers' desire for personalization by adding common names to Coca-Cola packaging. The campaign launched in the United States in 2014. In 2014, Coca Cola advertising features Taylor Swift promoting Diet Coke to her fans. They use Taylor Swift because her fan base was called “Swifties” who were waiting for her new song to be released in the ad. This song was part of his unreleased album “1989”. Coca Cola has also partnered with Taylor Swift to create a contest where her fans can win tickets to her performance on IHeartRadio. Taylor's impact increased opinions on kitty tips, engaging a large young audience in their market. These loyal fans have increased the sales of diet coke, to be more:, 85(11), 30-32.