Bharti Airtel Limited (also known as “Airtel”) is an Indian worldwide broadcast communications administrations organization headquartered in New Delhi, India. It operates in 20 countries across South Asia and Africa. Airtel provides versatile GSM, 3G, 4G LTE and VoLTE administrations, fixed line broadband and voice administrations. It is the second largest system administrator in India and the second largest globally with over 429 million subscribers. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Mission: “Hunger to win customers for life.” Vision- “Our vision is to enrich the lives of our customers. Our obsession is to win customers for life through an exceptional experience.” Airtel in India – Segmentation: Airtel is known for good customer segmentation. Also, over the years, it has developed the brand into what was the need of the hour. It basically separated the customer part in the telecom circles. - Region-wise: Eastern Region (West Bengal, Assam, Arunachal Pradesh, etc.) Western Region (Gujarat, Rajasthan, Maharashtra, etc.) Southern Region (Andhra Pradesh, Karnataka, Kerala, etc.) Northern Region ( Punjab, Haryana, Himachal Pradesh, etc. ) Focal region (Madhya Pradesh, Chhattisgarh, Jharkhand, etc. ) Population density: Urban (cities like Mumbai, Delhi, Pune, Jaipur, etc.) Semi-urban (Nasik, Aurangabad , Ahmadnagar and so on.) Rural (Baramati, Khed, Saswad and so on.) Recognized socioeconomics based on age. 1993-1998 - Clearly recognized fragments who were above the age of 25 and had a place with the working class or above in the Indian wealth pyramid. 1999-2003 - Expanded its sections to take advantage of the development of India's white-collar class. 2003-2008 and beyond - Started focusing on you individuals as an aggregate piece of the pie of 15-25 year harvest was 3-4%. It was an extraordinary region to exploit. Therefore, it changed its logo, slogan and TVC to reflect this rally. Targeting: It was a difficult task to convince customers to accept the premium image of the brand. Airtel advertisers have focused entirely on the corporate officer class, but now that essential practical volumes have been accumulated and prices have dropped to a specific extent, they intend to go further. Positioning: In its initial years Airtel targeted the upper class and upper middle class. The brand has adopted a new positioning strategy. Lately, the market has changed dynamically from the marketing mix: Products: The organization offers a broad group of items and services. With the specific end goal of retaining the most extreme number of users, Airtel has attempted to provide as many items and services as could be expected under the circumstances in order to retain users. Below is a list of some products offered by Airtel: Airtel Prepaid Services Airtel Postpaid Services Value-added services such as instant balance inquiry, calling line identification, 24-hour recharge facility, multimedia messaging service, call waiting and calling on hold, caller diversion, Airtel Live portal SMS based information services Voicemail services Ringtones and greeting melodies offered Easy solutions for post-payment of bills Corporate solutions Location: Airtel's reach in India is exceptional in light of the fact that administrations and systems can be found even in the most remote districts of India. Currently, the net base of supporters has exceeded.