The Nokia Lumia 1020 commercial uses comic visual rhetoric as a means of persuasion, targeting anyone who uses a phone to take photos. The idea behind the advert is that by making people laugh, the audience will remember it better and choose the Nokia Lumia 1020. The advert starts with the start of a children's show and immediately members of the audience take out their phones to take photos . As this continues, chaos ensues with these people in the audience pushing and shoving in an attempt to get better pictures. The show deteriorates with chaos occurring among the audience. At the end of the commercial, the camera pans to a young couple sitting in the back looking very calm and collected. The commercial claims that with the Nokia Lumia 1020 you can take beautiful photos from behind without having to struggle. This advert uses humour, mainly represented through images, as an insult against ordinary phones with ordinary cameras in contrast to the calmness one associates with the Nokia Lumia 1020. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay The plot of the commercial understandably plays an important role in the overall comedic value of the commercial. Throughout the commercial you can see the construction chaos that is happening all around. Arguments in the audience lead to an even worse show performed by the children. Ironically, audience members don't even seem to care about the show, but only get satisfying images from it. At one point, a man from the audience even decides to dress up as one of the characters from the play to get a nice photo. Adding to the comical aspects of the commercial is the fact that it is a parody of an Apple commercial. He makes sure to focus on the fact that a large number of members of the public use iPhones and at the end there is a woman who says "Did you know that more photos are taken on an iPhone every day?" and then he gets overwhelmed. The commercial resolves the plot in a humorous way, when at the end it shows the couple in the back, who apparently do not need to struggle to get the perfect picture, as they have the Nokia Lumia 1020. Although the plot is a very important aspect of the commercial advertising, it's not the only thing used to represent comedy. The props used are also very relevant to how the viewer is to interpret the commercial. In the Nokia Lumia 1020 commercial, most of the audience watching the children's play appear to be wearing old-fashioned clothes. They don't look very good or like they know what's going on in this decade. These details really highlight the fact that even the phones they use are outdated compared to the pair behind it with the Nokia Lumia 1020, which seemed dressed up quite well in a modern sense. The camera work in the commercial is intended to highlight these aspects of people. The cameras focus on all the chaos, as well as the types of phones everyone is using and the clothes they're wearing. The props and camera work are meant to help convey all the visual comedy that helps drive the plot. The creators of this commercial, Windows and Nokia, are trying to attract the audience using humor. They created a commercial that shows very little detail about the phone, but really makes you remember it, because you will probably find it funny and laugh. The commercial uses pathos as a means to capture attention. The emotional appeal, or pathos, is simply due to the fact that most people love to laugh. It's supposed to be good for you too. I was really attracted to the commercial because I thought.