In the modern world, tourism plays a vital role in the economic development of a nation. As a result, almost all countries have developed different marketing strategies to attract the largest number of travelers, both foreign and local, to their different attraction sites to increase economic potentials. Therefore, countries choose to choose strategic marketing techniques to create a brand image for their various destinations because they influence consumer choices. As a result, brand management depends on the medium and long-term strategy and objectives of the brand. According to Huang & Zhang (2010), destination image is “a mental representation in collective memory of a stereotype or set of attributes that can influence and change consumer behavior” (p. 1071). Next, destination marketers must adopt an open communication strategy with their market segments to protect the reputation and image of their attractions. Therefore, destination marketing organizations (DMOs) analyze the perceived image according to the target market through the study of brand image. Furthermore, they consider weaknesses and strengths based on internal audits to create an image that the target market desires according to the DMO (Prayag, Hosany, Muskat & Del Chiappa, 2015). Therefore, destination marketers must engage in extensive research and development to identify the needs of the target segment and thus create an image that encourages more people to choose the attractions over their rivals. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Despite the small size of the country of Northern Cyprus, it has several unrelated sites such as unique bays, cultural and historical sites, and geographical sites that make the destination attractive to a wide range of tourists. However, regardless of the active overall image of Northern Cyprus, the country's DMOs need to maintain a preserved image to attract more visitors. North Cyprus targets consumers mainly from Türkiye, Germany and the United Kingdom; as such, DMOs in the country create destinations that cater to the needs of people from these countries. However, one of the positive attributes that attract visitors to the UK is the country's climate (Koutra & Karyopouli, 2013). In most tourist destinations, travelers expect to find both man-made and natural attractions. However, the limited human influence at most sites in the country means that most attractions are natural. Therefore, the image that holidaymakers have in mind before embarking on a trip to visit Northern Cyprus is that of unchanged places. Likewise, marketers promote such sites as original and free from human influence, which entices visitors to vacation. According to Farmaki, Altinay, Botterill & Hilke (2015), the development of ecotourism increases community involvement in branding, which associates a certain destination with a particular place due to cultural and historical attractions. On the other hand, the lack of public transport in most of the sites dissuades middle class tourists from choosing Northern Cyprus as their destination of choice. In fact, several historical sites require that visitors have access to private jets and vehicles to enhance their movements while on site (Atadil, Sirakaya-Turk & Altintas, 2015). However, some visitors cannot afford such luxuries, which thus reinforces the negative feeling, changing the.