IndexIntroductionBusiness OverviewExternal AnalysisA. PESTELB analysis. Porter's Five Forces AnalysisInternal AnalysisA. SWOTB analysis. Value Chain AnalysisStrategic RecommendationsConclusionReferencesIntroductionGoogle is known worldwide as a leading technology company and provides a wide range of products and services. The purpose of this essay is to conduct a strategic analysis of Google, evaluating its internal and external environment to provide recommendations for future strategic actions. The thesis of this essay is that Google should focus on leveraging its strengths and capitalizing on opportunities to maintain its competitive advantage in the rapidly evolving technology industry. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Company Overview Google was founded in 1998 by Larry Page and Sergey Brin, with the mission of organizing the world's information and making it universally accessible and useful. Its vision is to be an indispensable tool for the daily lives of people around the world. Google offers a wide range of products and services, including the Google search engine, Google Ads, the Android operating system, YouTube and Google Cloud. The company has a highly decentralized organizational structure, which allows for innovation and flexibility.External AnalysisA. PESTEL AnalysisPolitical Factors: Google operates in a highly regulated industry, facing challenges related to data privacy and security regulations. Economic Factors: The global economic environment may impact Google's advertising revenue and consumer spending on technology products. Sociocultural Factors: Changes in consumer behavior and preferences may affect demand for Google's products and services. Technological Factors: Rapid technological advances create both opportunities and threats for Google, requiring constant innovation to remain competitive. Environmental factors: Google is committed to sustainability, focusing on renewable energy and reducing its carbon footprint. Legal Factors: Google faces legal challenges related to antitrust regulations and intellectual property rights. B. Porter's Five Forces Analysis Threat from New Entrants: The technology sector has high barriers to entry, but Google faces competition from startups and existing companies. Bargaining power of buyers: Google's products and services have a large user base, which gives it some leverage in negotiations. Bargaining power of suppliers: Google relies on hardware and software suppliers, but its size allows for favorable terms. Threat of Substitute Products/Services: Many alternatives to Google's products and services exist, increasing competitive pressure. Intensity of Competitive Rivalry: Google faces strong competition from companies such as Apple, Microsoft, and Amazon, as well as smaller competitors in various segments.Internal analysisA. SWOT Analysis Strengths: Google's strong brand, diverse product portfolio, and innovative culture are key strengths. Weaknesses: Privacy concerns, regulatory challenges, and reliance on advertising revenue are potential weaknesses. Opportunities: Expansion into new markets, investment in artificial intelligence, and growth in cloud computing presents opportunities for Google. Threats: Competitive pressure, cybersecurity risks, and regulatory scrutiny pose threats to Google's business. B. Value Chain Analysis Google's core activities include.