Duermyer (2017) defines that marketing strategy is a part of the business plan that outlines the overall plan on how to find and attract clients or customers to your business. It focuses on what the company wants to achieve and make the business profitable. The marketing strategy is created before starting the business. Without it, owners can't effectively market how the business fits into the market, the competition among other businesses, and what they need to achieve their financial goals. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay According to Quain (2018), your marketing strategy is not just about increasing leads and turning them into buyers, but also about communicating the way of life, qualities, and motivation behind your business. The way to convey that vision to your group of people is the essence of marking.Barbershop. According to Chandler (2018) salon beauticians are normally generalists, meaning they know a wide variety of hairstyles. This sounds great at first, however what you really need is an authority. You need a barber who is good with many hairstyles rather than a beautician. Barbers are exceptionally trained to cut men's hair. They understand what men are looking for in a hair style and know the scope of men's styles. Also, going to a male hairdresser is a great help because he can identify with you. As a person, your hairdresser will draw on his knowledge of men's hair to allow you to choose what is best for you. Likewise, going to the barber is about more than getting a top-notch cut. A barbershop experience is nothing like any other. In a barbershop, you can relax and unwind in a wonderful and inviting atmosphere, far removed from the sterile condition of salons in general. In an article titled “Barbershop Marketing Ideas to Boost Your Business Today” by Crook (2018) regarding marketing a barber shop, the best approach is one that is regularly replicated in a larger organization. Making it progressively difficult for any barbershop to build itself without any marketing effort. Because of society's dependence on innovation, there are few components of a business that can be configured as enablers for both inactive and dynamic marketing. In these articles there are several strategies that should be used to market a barber shop. Set your image, because you are a private business doesn't mean you don't have a brand. Fix your site, the smart locals found that 97% of consumers used the Internet to locate a local business, up from 95% in 2016, which is why you need a site for your business. So make sure you are visible locally, your site should be clearly more noticeable to people searching locally and the cast is changing the way you deal with online networking. A contributing writer (2017), stated that a barbershop is an incredible example of a hands-on business since people will always need haircuts. Styles can travel in any direction, but hairstyles are not a prevailing trend or pattern. They are a necessity. Unlike numerous organizations, large barbershops have excellent customer maintenance. Once customers discover a hair salon they like, they occasionally go elsewhere. If you complete great work, your customers will continue to use yoursadministrations as long as your area will be significantly useful to them. Barbers also top the list of organizations that benefit from acquiring customers through referrals and referrals. Starting a barbershop can be fun and fiscally satisfying. According to Fajge (nd) your barber shop has everything you need to succeed as a local business in today's competitive market: experienced barbers, affordable prices and excellent work. Customers are happy, and your staff is friendly and greets everyone by name. There are a few marketing strategies to attract new customers, such as knowing your community, promoting with incentives, leveraging the power of relationships, and building your online presence. People looking for a barber shop usually prefer a shop close to their home or work. Barber shop marketing encourages you to build a productive business with repeat customers. People probably won't drive far for a simple shave and hairstyle, so advertising designs should emphasize a three-to-five mile arc. There are a few procedures for promoting your barber shop: Identify the key accentuation purposes for your marketing plan by carrying out a SWOT analysis; get a paper guide to your region and draw a five-mile arc around your barbershop. This becomes your objective territory; Try a few stations to decide the station that seems to offer the most promotion for shops and stores; insert some hairstyle coupons into neighborhood print production; Market appearances with public prices in the local press or on the radio. Acevedo (2018), stated that successful barbers maintain a good relationship with existing new customers. Owners can earn money by introducing themes, selling customized products, offering additional services, and maintaining competitive prices. Money depends on professionalism and high-quality services in hair salons. Increase profit with options given to customers to keep them coming back to the barbershop. In terms of THEME. Barbers should create a good customer-based environment, whether it is related to sports, business or family, which can make them feel comfortable while using the services. The theme to be conceptualized should improve the company image, attract and acquire additional customers. In the PRODUCT. considering the private label for the product and packaging should contain the barber's brand or name in selling customized products to customers. These products can improve the barber's profile and also increase revenue. Customers seize the opportunity and appreciate when a barbershop offers some additional services such as massages, manicures and pedicures in a masculine environment. MONITOR. The owners should monitor the competition against the competitor in terms of pricing by maintaining the prices and offers to the customers to keep them high. There are some validated online barbershop marketing strategies that can bring attention to a particular barbershop; 1. Establish your identity where the owners think about the ambience of the place, both old-fashioned and modern, and what it offers your barbershop that others don't have. Establishing the company's identity makes the brand or services offered memorable to customers which generates more business and earns more profits. 2. Enable online scheduling by allowing the business online access where customers can easily book an appointment via online or other social media platforms. The owners should offer what they have for the business such as staying open up to 9 hours or evening hours on weekends when other shops are closed because there are chances that the.