Index Problem Statement Competitive AnalysisGoal StatementIdea GenerationAttribute ListFishbone TechniqueProduct Concept DescriptionApertureAvailabilityFeaturesFunctionFrequency of UseTechnologiesMarket IdentificationPriceProductPlacePromotionIdea EvaluationForce Field AnalysisNew Application Swot Analysis Sunway Medical CenterConclusionThe Sunway Group Established in 1974, Sunway Group is one of s largest group with core interests in ownership, development, training and human services. Sunway Group has 15,000 excellent operations teams in 50 different locations globally. in 2016, Sunway Group's revenue and profit before tax were approximately RM4.7 billion and RM859 million respectively (Annual Report, 2016). The Sunway Group provides services to its customers through 12 business divisions. such as property, construction, retail, hospitality, leisure, healthcare, education, trade, commerce and manufacturing, building materials, mining and real estate investment trust (RIET) (Sunway, 2018). Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay Sunway Medical Center, established in November 1999, is an Australian Council on Healthcare Standards (ACHS) certified private hospital located in Malaysia, the first fully integrated "green" hospital municipality in Sunway City. Sunway Medical Center offers numerous healthcare facilities, including 535 beds, 180 consultation rooms, 12 operating theaters and two huge parking areas. Sunway Medical Center offers a wide range of healthcare services, which include services and modern treatment technologies for outpatient and inpatient healthcare. , health and wellness projects and 24-hour emergency facilities. These are combined with a strong support network involving 1,400 dedicated faculty including medical specialists, experienced and allied healthcare staff and additionally trained and committed nursing staff (Sunway Medical Center , 2018). Statement of Problems According to Trip Advisor and customer reviews on Facebook, In Sunway medical center people face many problems to get the services. For example, people wait a long time at the reception for bill payment, bed reservation, admission and discharge process and for health reports. Same situation in the pharmacy of Sunway Medical Center, people wait a long time for medicines. Especially, the elderly and pregnant women suffer the most from all these types of problems. Sunway Medical Center also has an online application, but with very limited functionality and not suitable for patients. Lack of information in Sunway Medical Center online application, there are no features for room booking, online pharmacy, online admission and discharge facilities and bill payment. Customers have to go to the reception to get all these services. But most of the time the staff is not available at the reception or there is not a very large queue of customers (Trip advisor, 2018). Competitor AnalysisKPJ and Prince Court Healthcare Center are among the major competitors of Sunway Medical Center. KPJ and Prince Court Healthcare Center also provide online patient services via the online app. The KPJ and Prince Court Medical Center online app has the same functionality as Sunway Medical Center (KPJ HealthCare Berhad, 2018). Comparison between Prince Court Health Center and KPJ Health Center Services Prince Court Health Center ServicesProcedure: Kpj Health careCenter ServivesProceduresDetail LocationThrough the ApponlineLocation detailThrough the online appAbout the doctorThrough the online appAbout the doctorThrough the online appBed ReservationThrough the ReceptionBed ReservationThrough the ReceptionAdmission and Discharge ProcessThrough the ReceptionAdmission and Discharge ProcessThrough the ReceptionMedicinesThrough the PharmacyMedicinesThrough the PharmacyObjective StatementThe main objective of the The Sunway Medical Center online app is to simplify all service processes for patients and achieve customer loyalty and satisfaction. Another goal is to improve the financial position of the medical center and contribute 50% to the profits of the Sunway group. And the other goals are to acquire more customers and become one of the best medical centers in Malaysia. Attribute Listing of Idea Generation Attribute listing is a technique particularly geared towards finding ideas. Analyze problems and think about what can be discovered as a result (Liu and Schonwetter, 2004). Hospital Services: -FeaturesAttributeIdeaBed ReservationThrough ReceptionThrough OnlineBill PaymentThrough ReceptionThrough OnlineMedicinesThrough PharmacyThrough OnlineBlood SearchThrough Blood BankThrough OnlineAdmission/Discharge ProcedureThrough ReceptionThrough ReceptionThrough OnlineHealth ReportStoring DocumentsThrough OnlineSource: - Medical Expo, 2018 Fishbone Technique A diagram of problems and effects. Referring to the fishbone diagram can help in conceptualization, recognizing possible reasons for a problem, and organizing ideas into valuable categories. A fishbone diagram is a visual method for looking at cause and effect. This is a more organized approach than other accessible tools for brainstorming the causes of a problem (for example, the Five Whys tool). The problem or impact is shown on the head or mouth of the fish (Coccia, 2018). Pharmacists' ambulance service: Shortage of medicines Irresponsible Communication problem Excessive waiting in pharmacy Punctuality problem Late arrival Long wait Difficult process Lack of information for bill payment Blood group reservation Lack of information about bed or room in blood bank Process Reception Booking Process Blood Search Fish Bone Diagram Product Concept Description Image Source: - Hospital Services, 2018 Opening Sunway Medical Center is introducing new features and services in its online application for patients. These features and services can improve the financial position of Sunway Medical Center and increase the profit margin. This is the best way for Sunway Medical Center to provide its services online with the application. Availability Sunway Medical Center is expected to add these new features and services into its current online application. Therefore, the patient can easily access this application and use the services of the medical center without any difficulty from all over the world. This application will be available for download from the Play Store and app stores. Features There are new features including Top-up function, online bed and treatment room booking service, online pharmacy, online bill payment, online blood bank, video call option with doctors, online health report, online admission and discharge service and loyalty points functionality. Sunway Medical Center will be the first medical center in the world to introduce these features and services via an online application. Function These features and services are very easy to use. Once the patient hasdownloaded the app from the Play Store. Therefore, the patient can create their profile on this application with a very simple process and easily find the location where Sunway Medical Center is located, then check the doctor's availability and make an appointment. The patient will book the bed and room at Sunway Medical Center through room reservation and bed option, without needing to go to the front desk and wait a long time for the reservation. Furthermore, for medicines, patients will not need to go to the pharmacy, just find the medicines through this online application in the pharmacy of Sunway Medical Center and they can easily book the required medicines and the medical center will provide free medicine delivery service to the room or in the patient's ward, also free home delivery in Malaysia. Another feature of this application is the top-up services. The patient can top up in this application via credit card online and in cash at the reception. Therefore, the patient can easily pay the hospital and pharmacy bill through this application. Sunway Medical Center also introduces blood bank function into its application. The online blood banking service will provide full details of blood availability in Sunway Medical Center. Frequency of using the services of this application, patients can use 247 from all over the world. The patient can book a room or bed at Sunway Medical Center at any time through this application from all over the world. Patient will also purchase medicines online 24/7 through this application from Sunway Medical Center pharmacy with free delivery service anywhere in Malaysia. TechnologiesSunway Medical Center is trying to provide more online services to gain more financial benefits and more customers. Sunway Medical Center will begin providing more online services to patients. In the future, these online services of Sunway Medical Center will have a great impact on the profit graph of Sunway Medical Center. Market Identification Price This application of Sunway Medical Center, patient can easily download it from Play without any cost. After using the hospital services, the patient can easily pay the service charges online through this application. Product The main purpose of this application is to simplify the procedure for all services of Sunway Medical Center for patients. According to Trip Advisor and Facebook customer reviews. recently, patients find it difficult to use the services of Sunway Medical Center, all procedures are manual. This application will provide online medical center service. Therefore, people can easily use the services of the medical center. Another purpose of this application is to target more customers locally and internationally. PlaceThis application will be available on the Play Store. Therefore, patients can easily download this application via Play Store and easily use the services of Sunway Medical Center across the world. PromotionSunway Medical Center will promote this application via Facebook, Instagram and YouTube advertising. Nowadays social media is cheap and the best way to promote any product (Hidayanti, I., Herman, & Farida, 2018). Idea Evaluation Force Field Analysis Force field examination (Lewin 1951) is widely used as part of progress administration and can be used to help see most forms of change in associations (Management Technology Policy, 2018). In force field examination change is described as a state of imbalance between driving force (e.g. new: -.