The mission of our marketing plan is to attract and retain customers and provide exceptional service to emerging businesses to gain a customer base. Our excellent services will exceed the expectations of our esteemed clients and thus reach the client base. We will be guided by three marketing objectives. The first objective is to continue to maintain positive and constant growth in our corporate activities. The second objective is to positively increase the number of our repeat customers in each quarter of the year and reduce customer acquisition costs annually. Our financial objectives are; to make profits by the end of each year. Increase the number of accountants each year and decrease operating costs each year while increasing profits. Our target markets are the following groups; students, professionals and a greater percentage of young people. The target market is significantly huge. Reaching such a large market will mean that our company will have to adopt a number of strategies. It should be noted that a good and sound marketing strategy should be cost-effective and should be able to reach all target segments or customers. However, one of the challenges our company will face is that the target customers come from all over the world. This means that it may not be easy for our company to conduct targeted marketing. However, the company can do what is called segmentation. Regarding market segmentation, it should be noted that contemporary consumers have changed their preferences towards products. As a result, marketers need to focus on more comprehensive and realistic strategies when developing their marketing programs. One way to achieve this is through what is called psychographic segmentation. This…half of the document…relating to other executive placement services. We will try to distribute our services to all our customers. We will rely on an advertising campaign and strategic networking to increase awareness and build brand value. Try to provide good customer service. The product is another key element of the marketing mix that we will consider. We will describe our products in terms of attributes such as quality level, taste, size, efficiency in use, brand and also style. In marketing research we will rely on interviews and questionnaires like in Minneapolis where Dan interviewed the COO. This will provide our executive team with valuable insights into our business. In conclusion, if the entire marketing plan above is implemented, the company will gain a customer base. As a result of this there will be high expected costs, revenues will increase and there will be supernatural profits.