Mr. Hershey decided to call this new candy HERSHEY'S KISSES Chocolates. At first they were individually wrapped in small squares of silver foil, but then in 1921 automatic packaging was invented and introduced into the world of manufacturing. The new technology was also used to add a “plume” (a narrow strip of paper) at the top to inform consumers that this was real HERSHEY'S KISSES chocolate. The company obtained the "plume" trademark in 1924. Over the next two decades, even more products were produced. These included MR. GOODBAR Candy Bar (1925), HERSHEY'S Syrup (1926), HERSHEY'S Chocolate Chip (1928) and the KRACKEL bar (1938). Hershey used new technology to make chocolate available to everyone. Chocolate was no longer limited to the elite: everyone, even soldiers, could enjoy its benefits