The simple features and lack of focus where it commands could be the main reason for my use. I've been using Snapchat since my senior year of high school, about five years. For me this is the longest I have ever used a social media site consistently on a daily basis. Snapchat allows the user to send photos and videos that are only one to ten seconds long depending on the user's preferences. Snapchat has made progress over the years by adding and updating its features. Features like Story, face filters that in the last year have gone multimodal allowing users to chat via instant messages, calls or