There is a new commerce invading your market. And you can use it to your advantage. It's called visual commerce. Miljana Mitic, content marketing manager at Goodvidio, offers a definition: “Visual commerce is the concept of enriching the customer experience with powerful, inspiring, and enticing visual content that drives shoppers to engage, convert, and form a preference for a brand or an online retailer." Essentially, you want to use images to enhance the shopping experience. From product research to closing the sale, you have the opportunity to show customers what makes your products so special. This is especially useful for e-commerce businesses. Since shoppers can't see or touch your products in person, these images add more information about why they should or shouldn't buy. But visual commerce isn't always about immediate sales. Some companies have an extended customer journey. Therefore, they can use images as part of brand awareness campaigns. General Electric uses imagery to humanize its brand. The multinational shows the impact of its work on people. Image Source Before you start taking photos, take the time to build a strategy. Educate your team on the concept and focus on gradually introducing it into your business