It was decided to focus on the exposition of a personal experience in which the focus groups produced positive or negative information and therefore anticipated as for other types of research. The importance of focus groups providing better or worse information is highlighted by Pitt-Catsouphes et al, 2006 (p.365) who states that focus groups “offer the advantage of creating inductive insights, and these insights can then be used subsequently in developing quantitative tools such as surveys,” Duarte et al, (2006, pg.202) add that researchers may still disagree on the emphasis placed by members. Four main aspects will be discussed in the focus groups. First, a research and personal experience focus group conducted at a conference. Subsequently, the positive or negative information collected during the meeting and examples from other focus groups will be discussed. Finally, there would be examples of other forms of research that could be compared to focus groups. First, however, it will be significant to define the search term “focus group”. Focus groups are a convenient practice, in other words a casual method that helps to consider group members' opinions and feelings related to the topic before and after the implementation of policies. The origin of the focus group was created when Paul Lazarsfeld invited Robert Merton to the Radio Research office at Columbia University 1941, later, after World War II, Robert Merton used his method for the analysis of military training and morality films for the research branches of the U.S. Army's Information and Education Division, Merton soon modified his methods for both individual and individual use. group interviews. Stewart et al, 1990 (p.10) from his own statement defines Present's focus group discussion... halfway through the document......his role as it should be or not?" I believe everyone would have something to say as most of the world is worried about the endless and deadly wars and poverty in Africa Works Cited Duarte et al, 2006, “Mastering virtual teams: Strategies, tools and techniques that succeed”, Ed: 3rd. . Published: John Wiley and Sons, 'pg.202D.L.Morgan 1997, 'Focus Groups As Qualitative Research', Ed: 2nd. Published: SAGE 1997, (p.2) Pitt-Catsouphes et al, 2006, "The work and family handbook: multidisciplinary perspectives and approaches" Published by: Lawrence Elbourn Associates 2006, (p.365) Stewart et al, 1990, 'Focus Group: theory and practice', Vol: 20, Published: SAGE 1990, ( p.10)YouTube: 'Luntz Focus Group says tonight's debate won... Obama!' – Available at: http://www.youtube.com/watch?v=OcDc-bUYFPI- Access: 08/01/2011