Obama on Racial UnityIn his 2008 “A More Perfect Union” speech, Senator Barack Obama portrays himself as a diverse and benevolent leader to repeal the aforementioned demands of being anti-American and win American votes. Obama builds the ethos by mentioning that he has experienced the luxuries and poverty this world has to offer, attracting rich and poor alike. Obama's tone goes through many changes to appeal to a diverse audience and gain their understanding that he hopes will turn into a vote. The speech ultimately achieved its purpose as it helped Obama achieve his ultimate goal; becoming president of the United States of America. The senator builds his ethics using many flashbacks and his experience with rich and poor: black and white. Barack Obama claims to be “the son of a black man from Kenya and a white woman from Kansas” to infer that he understands the points of view of both blacks and whites. This creates credibility for Obama, making it easier to convey his message to the public. Obama also evokes patriotic feelings by saying he "grew up with the help of a white grandfather who survived the Depression to serve in Patton's Army during World War II and a white grandmother who worked on an assembly line of bombers at Fort Leavenworth". ”, Obama says this mainly to attract the attention of the white community and also expand his argument in terms of diversity. In addition to the white community, Obama also addresses the black community by stating that he is “married to a black American who carries the blood of slaves and slave owners” to gain their support and bring both communities together as one and speak of state issues. Obama further builds his character... middle of paper... America the way he does, is because he has been tainted by segregation and still sees America as if African Americans are still oppressed. He states this to get America to stop seeing him as an anti-American pastor and get them to see him as a reminder of the mistake we made many years ago; segregation.Obama explicitly forged this discourse to fend off charges of being anti-American and win the popular vote. The way he appealed to the audience is interesting because he was able to unite both communities he spoke about and discuss why Reverend Wright is his pastor and why he can't just “disown” him. To dismiss Obama's demands as anti-American, Obama uses ethos to gain people's trust and tone to appeal to whites and blacks. This speech was ultimately successful as it led to the election of Barrack Obama as president.