For example, when Starbucks invented a Frappuccino drink, they realized that this drink would not sell well in Japan, because people in Japan are used to having their drink summer with jelly cubes. Therefore, local manager Hiromitsu in Japan invented a Jelly Frappuccino which was successfully sold only in Japan. Starbucks baristas brewed coffee, cut coffee jelly into cubes and added it to the bottom of a Frappuccino blended drink. This is also an excellent example of cultural literacy, when management has detailed knowledge of the culture and this in return allows the company to work effectively within