It is a rectangle that has a screen in the center and two quadrants, one on each side of the screen. The dials move a stylus that draws lines on the screen. It is a very simple toy that works one hundred percent on its own, requires no batteries and contains no dangerous parts. Price: The cost of making such a product is extremely low, if we offered it for just $15 and having one in every household would be more than enough. That $15 is affordable for all families, no additional accessories are needed, and it can be shared with all family members. Location: Etch-A-Sketch will be available in toy stores and department stores. It will also be available online, through store websites, and in stores