Barack Obama relates to the public and includes them in the speech and distinguishes his campaign from others. Obama uses many methods to engage the audience in the speech; this creates a better reaction from listeners because it gives the feeling that this candidate is thinking about more than just himself. He uses the character throughout the speech when referring to change and his campaign promises to include the crowd in saying "we" and not just referring to himself, the only time he says "I" is when he talks about being president ( Obama par. 19). When he mentions all the audience it makes them feel closer to what is happening. The public wants to feel involved in government decisions and big issues because there is so much mistrust. Obama attempts to gain trust in his character in this way, to show the audience that he is worthy of their trust and vote. This is very successful judging by the audience's reaction, every time he says something, including them, they cheer and sing louder than the last time. His vision of the future of