These arranged marriages are actually the result of extensive research by both the girl's family and the boy's family. Child marriage is also in steady decline and considered illegal in India, so the term “arranged marriage” increasingly refers to marriages between consenting adults well beyond the age of sexual maturity. Another significant trend in arranged marriages is related to the loosening of traditional clan ties in India. Where once potential mates for sons and daughters were identified through family and social relationships, they are now increasingly solicited through advertising because many urban parents no longer have the social reach that was taken for granted before the emergence of nuclear families in India. With the advent of the Internet, this has led to the rise of matchmaking sites such as shaadi.com, which claims to be the largest marriage service in the world. This relative effectively acts as a sponsor, taking on the responsibility of getting the boy/girl married to an asset