Starbucks has identified high-value opportunities in China, India, Brazil and Japan. The large twelve billion expansion opportunity in China alone is enough to push Starbucks to expand globally. The organization planned to double its presence to 3,000 stores in China by 2019 (“Starbucks Outlines Five-Year Plan to Accelerate Profitable Growth,” 2014). Starbucks realizes that there will ultimately be diminishing returns on the existing market in the United States due to the maturity of the market and that there are only two ways to expand through diversifying offerings and entering new markets. Given the international growth opportunity and the large tea market in Asia, the company will benefit from the benefits of this growth opportunity. Management's decision to continue growing globally is a driving force that has failed