IntroductionIn this assignment we will examine the role of social media in tourism marketing, particularly in the hotel industry. First we will do a literature review. In this literature review we will first look at some definitions of social media, then we will look at the advantages and disadvantages of social media, the impact social media has on housing and finally we will come to a conclusion on what social media is and the impact that social media has on tourism and accommodation marketing. Below we will describe the use of social media in accommodation and provide some examples from the industry. A broad overview of this section of the assignment is as follows: Social media does not just serve as a marketing tool. Social media in accommodation facilities in the tourism system represent an opportunity to have greater contact with potential loyal visitors. It is a challenge for the tourism industry: to develop more mobile apps. A visitor prefers to book rooms via their mobile devices. One of the main functions of using social media is constant interaction with the visitor, focusing on long-term goals. Try to attract as many visitors as possible. Always keep visitors satisfied and they will come back in the future. Hospitality establishments must develop websites to maintain their competitive advantage. Finally we will compile a list of guidelines for the correct use of social media as a marketing tool for accommodation facilities. The world is becoming more and more connected. 61% of Internet users in the United States research travel before making travel decisions. 22% of online accommodation searches are made on mobile devices. It can be a huge challenge to get your business out into the world. Social networking is a very important paper medium... where your pages or profiles attract visitors.8. Online interactions should be fast and constant: the Internet is a fast and convenient basis for communicating. Your reaction to customer questions, etc. it has to be quick, because of their expectations and also because the accommodation sector is very competitive, it is easy for a customer to find another hotel or guesthouse to stay in.9. Be proactive about negative reviews: Satisfied visitors can easily help build a great reputation for your hotel, but dissatisfied visitors can post negative reviews and prevent other potential guests from visiting. Maintain an open and communicative attitude, this will help make negative reviews more positive.10. Don't be too formal: humor and originality work much better than formal and conventional approaches. People are more likely to read or click on something fun and original.