Factors for a Successful E-Commerce Implementation IntroductionMarketers have experienced intense changes in recent years, particularly related to the way they do their work, as a result of emerging opportunities needed to remain competitive. Indeed, the world of marketing itself has undergone a disruptive transformation with vast new media and engagement channels. These changes require evolving skills, so marketers are tasked with keeping up. As quickly as things change, marketers are struggling to stay ahead of the curve, keeping up with new ways to engage customers using the right method for each segment. In today's age, consumers have high expectations and set the pace on how they prefer to interact with companies. eCommerce is one of those transformation channels that marketers, and businesses as a whole, need to keep tabs on to maximize growth potential (BtoB Research Insights). While B2B commerce has been around for a while, more and more businesses are using eCommerce to accelerate their marketing efforts. Now more than ever, eCommerce deserves more emphasis, testing and evaluation for this technology. BtoB Research Insights found that one-third of marketers dedicate 20% or more of their marketing spend to eCommerce, while top organizations funnel 30% or more of their sales through eCommerce (BtoB Research Insights). Companies recognize that sales via online channels have a proven benefit to the organization's bottom line through increased profitability, not to mention the potential for greater market share. Businesses can also benefit operationally by using eCommerce solutions through better streamlining of the purchasing process and enabling greater customer engagement...... middle of paper ......lability (server side) , maintenance bottlenecks within your eCommerce management system, or maintaining an ever-growing collection of products from your store. In conclusion, companies that embrace eCommerce technology can indeed be more successful in growing the business, particularly because the organization has internalized the technology. Working together helps people, processes and systems work more efficiently and effectively. Developing a methodology to strategize solutions, evaluate options, and create applications helps to better facilitate the process. Also, make an effort to prepare and train people accordingly for changes that occur. Many times people resist change because they don't understand the benefit/value of the new methodology/technology. Clear delineations and updates on the progression of project implementations help everyone.