When an individual starts his own business as an entrepreneur, the way he chooses to do business determines the rules of the organization, the structure set up in the company, and the people he hires for the agency. For example, Microsoft's aggressive nature is often traced back to Bill Gates and his competitiveness. Anecdotally, his competitive nature also extends to his personal life, so much so that one of his pastimes is competing with his wife in solving identical puzzles to see who can finish the fastest (Schlender, 1998). Similarly, Joseph Pratt, professor of history and management, notes: “There is definitely a way for Exxon. This is John D. Rockefeller's company, this is Standard Oil of New Jersey, this is the one that is most closely shaped by Rockefeller's traditions. Their values ​​are very clear. They are deeply rooted. They have roots in 100 years of company history." (Mouawad,