Often people purchase a book in a bookstore after reading the first few pages to ensure that the book is interesting enough to continue reading it for house. That's why Amazon has a "Click to LOOK INSIDE!" program. button on each book. It is the most important part of an entire book to capture potential readers. One would expect that both In-N-Out Burger and Fast Food Nation would have had strong hooks early on as they were both New York Times bestsellers. Although they both focus on the fast food industry, there is quite a contrast in the way they are written. In the prologue to In-N-Out Burger, author Stacy Perman writes not about the burgers or the company, but primarily about the phenomena caused by the burgers. On the other hand, in the introduction of Fast Food Nation, author Eric Schlosser divides it into two different parts, a story about the Cheyenne Mountain Base and a quick overview of the fast food industry. Throughout the prologue of In-N-Out Burger, Perman successfully holds readers' attention by describing facts in detail, which keeps them turning the pages for further reading. In contrast, despite Schlosser's concise and precise narration, Fast Food Nation's introduction does not seem to entice readers to read more due to its failed analogy and chapter composition. In-N-Out Burger's introduction certainly attracts more reader attention than Fast Food Nation's because of its rhetoric and composition. First of all, the way In-N-Out Burger and Fast Food Nation show the facts is quite different. In In-N-Out Burger, Perman introduces many episodes with details. In the middle of the chapter, he quotes what many celebrities have actually said about burgers, while......in the middle of the paper......nse, Perman's prologue is interesting enough to continue reading the following story of the book .Perman successfully begins the story with many details and hooks, while Schlosser fails to motivate readers to move on to the next chapter due to inadequate analogy and short summaries of the entire book. In writing, especially in non-fiction, the introduction always plays a very important role in attracting the attention of readers. It's a good strategy to leave them a little dissatisfied so that they search for more and turn to the next page. These two introductions are perfect examples of what is effective and what is ineffective. Works CitedPerman, Stacy. In-N-Out Burger: A look behind the counter at the fast food chain that breaks all the rules. New York: Harper Paperback, 2010. Print.Schlosser, Eric. Fast food nation. New York: Harper Perennial, 2005. Print.