This affects many of us, from children to adults. Many people look for new trends that celebrities start. After seeing the new trends, they also want to be fashionable. There are so many designer brands to choose from. Not only in clothes, but also in watches, handbags, shoes, wallets etc. For example, the Victoria Beckham label offers clothes, denim, glasses, accessories and many other items. So many women, teenagers and men want branded items. Coming back to the Kardashians, they have their own fashion line where they sell all kinds of products. They're not the only celebrities to have their own label. There are many who have them; Beyoncé, Kanye West, Jessica Simpson and many others have their own fashion line. Now even children are increasingly interested in the brand of their clothes. When children move from elementary school to middle school they change their style; because they want to integrate with all the older children. They change brands of clothes, shoes and backpacks. As for girls, they may start wearing makeup and want to put on artificial nails. Men care more about their vehicle, jeans and shoes. Magazines, media and TV play a vital role in setting trends that many people want. So many people are getting involved with these many designer names and seeing all the beauty