Steve Harvey says he has to apologize again because the numbers first mentioned in the ad were last year's numbers. This phrase refers to the international incident at the Miss Universe pageant, where Steve Harvey was hosting and accidentally declared the runner-up to be the winner. He then had no choice but to correct himself on live television and, as a result, the situation went viral in the media and on the Internet. This occurred just before the Super Bowl, so mentioning it in the ad gets the viewer's attention. Many people watch the Super Bowl solely for its comedic commercials, so even if viewers aren't interested in T-Mobile, they still find the commercial funny. Advertisements containing pathos are easier to remember than boring ones, and this increases the chances that people will talk about the advertisement. This strategy is often used by companies to advertise their brand, especially in the Super Bowl. Mentioning the Miss Universe incident not only adds humor, but also credibility. Given that Steve Harvey made a mistake on television, it may be difficult for a viewer to trust his claims. But after saying: “Verizon made a mistake! YES! Not me!” the audience can infer that if Steve Harvey didn't screw up, then someone must have. So the blame goes to Verizon since they were the only other company that did