Advertising companies harm people according to their interests. They make them spend too much money and convince them to take more and more. In this case, children are especially targeted because for the advertising industry, children represent the greatest blessing with their incomprehensibility, their sharp complaints and their annoying factor. In this situation parents have the greatest duty to protect their children but it is simply impossible to prevent children from being exposed to advertising. To protect and inform their children, parents should have more control over their children. They should watch commercials and advertisements together with their children and show the exaggerations in these advertisements. Maybe they could ban their children from watching TV until they grow up. The greatest responsibility lies with parents. As children, everyone remembers what the colorful jelly bears and teddy bear meant to them. Their high vulnerability and inexhaustible visionaryness make the world bigger and brighter, but unfortunately there is a big gap between their imagination and the real world. There is a great rush to develop to have a lot of money and spend a lot of money. Everyone knows that the weak tend to be used. The victims of this breed are the innocent and harmless children with their annoying factor and high-pitched whining. Considering all these situations, it is a blessing for the advertising industry and a horror for parents. In this case it must be the responsibility of parents to supervise and educate their children. Parents should decide how much and what type of advertising their children should see. They can limit the effects and sides of advertising and protect them until young men/girls become adults and make their own choices. This method is exactly the best. Every parent would like their children to be safe. Works Cited According to Dan Cook: “Children not only want things, but they have acquired a socially sanctioned right to want a right that parents are loath to violate. Overlaid on the direct seduction of children and the presumed autonomy of the child-consumer are the daily circumstances of overworked parents: a daily barrage of requests, complicated financial negotiations and that nagging and unexpressed desire to build the lifestyle they desire. they learned to desire during their childhood. (Dan Cook, Assistant Professor of Advertising and Sociology at the University of Illinois, The Hegemony of the Lunchbox; Kids at the Marketplace, Then & Now, LiP Magazine, August 20,2001).