Topic > Influence of the Media on Identity - 925
Researchers have noted the power of television to influence even illiterate people. Smith-Speck and Roy (2008) explained that even individuals who cannot read or write can be strongly influenced by advertising to purchase certain products or develop certain lifestyle values. It is this media image that portrays, and in fact shapes, the value system of our society. In essence, the media broadcasts what we should buy, who we should be, or who we should become in order to be “happy.” Unfortunately, whether young or old, this seems to be the case
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