Due to these customer acquisition policies, there is intense competition in the airline industry. Indeed, the entry of low-cost airlines has shifted the advantage towards these airlines. In fact, a company like Tigerair is emerging as a leader in offering low-cost airline services in Australia. Other potential competitors include Airnorth, Rex Airlines and Jetstar. BlueJet needs to study the pricing and management policies of these competitors in order to ensure the best marketing strategy that will give it a competitive advantage over these rivals. Importantly, without information about these competitors, BlueJet may initiate policies that may not be effective in penetrating the market segment held by these competitors.