Trying to capture the attention of millions of football fans, advertisers use Google and many other social networks to target sports fans online. First, Google helped advertisers by creating an online tool for its search product that places ads next to soccer-related results. This means that if someone searched for a video clip of a football game or simply clicked on any football-related video, the ads would serve before the NFL could be watched. Ads will also appear in a small box located next to where soccer match results are listed. Big brands are starting to take the lead and join what Google has provided. For one thing, Bud Light has moved to digital advertising, so when someone goes to Google's site and searches for a specific football team, a Bud Light ad will show up first, and the ad might feature a beer can with the team's logo on it above. Google's offering, however, is not the only football-related marketing program introduced: social networks are also joining in to help advertisers looking to capitalize on live events. With the help of research it was discovered that many people flock to social networks to talk about football matches. For this reason, advertisers are now trying to advertise on popular social networking sites and apps. Competition for advertising dollars among digital players is heating up, and popular social networks like Facebook, Twitter and Snapchat are a major factor. Twitter now offers several live event tools to advertisers. They allow brands to sponsor clips related to the NFL's Snapchat, it is also seeking a partnership with the NFL to add a weekly Snapchat story of football-related videos and highlights. According to research, ...... middle of paper ......uses football-related messages or football-related like posts, which allows advertisers to clearly see their target markets. But not only these companies have target markets, but also social networks. This article has shown how social platforms such as Twitter and Facebook saw how marketing to online sports fans was a way to attract a larger share of advertisers' digital spend and targeted big brands by allowing them to advertise on their social networks. Many marketing topics have been covered in this article but to summarize everything is based on customer attention and it can be seen that advertisers follow the footsteps of consumer, hence why consumers have become so advanced with technology advertisers have now discovered that online marketing is important and have joined the most popular social networks and websites to attract customers.