Before starting the module; Marketing Theory and Practice, I had the perception that it would be a voluminous module and difficult to cover in a short space of time. However, my way of thinking totally changed after starting the module as I found Marketing to be flexible, understandable and very relevant to the business world. My expectation in marketing was to learn fundamental marketing theories and techniques that would help me build a sustainable business that extends beyond the borders of my home country. This essay will cover Weeks 20, 21 and 22 i.e. International Marketing, Marketing Ethics and CSR, Marketing Implementation ManagementEvery business today needs international marketing skills to be able to compete in an increasingly competitive global market. International marketing, at its simplest level, involves the firm making one or more marketing mix decisions across national borders (Jobber, 2010). At its most complex level, it involves the firm establishing production facilities abroad and coordinating marketing strategies around the world (Jobber, 2010). There are various reasons to go global, some of which are: finding opportunities beyond saturated national markets; seek to expand beyond small, low-growth domestic markets; meet customer expectations; respond to competitive forces, such as the desire to attack a foreign competitor; act on the cost factor, for example to obtain economies of scale in order to obtain a balanced growth portfolio. Market entry methods that could be used are indirect export (e.g., using domestically based export agents), direct export (e.g., foreign-based distributors), licensing, joint ventures and direct investments. I have found that marketing can help you persuade and communicate with customers to retain them and make them loyal to the company. The basics of how a business can penetrate the market with the 4 Ps in marketing mix also helped me understand that before starting a business we need to target location, people, place and promotion. Marketing has given me knowledge and skills to be innovative and gain self-confidence in public speaking skills. REFERENCES: Lecture Slides Marketing Principles and Practice, 6th Edition http://www.marketingteacher.com/lesson-store/lesson-international-marketing. html https://blog.paymill.com/5-reasons-companies-go-global/ http://www.investopedia.com/terms/g/green-marketing.asp https://www.inkling.com/ read/strategic-marketing-cravens-piercy-10th/chapter-15/implementing-strategy