Strengths: The biggest strength of Morocco marketing is the website. This web interface is very interactive with the potential tourist using a tool called “My ideal trip”. This application finds an experience in Morocco tailored to your personal preferences. My Ideal Trip walks you step-by-step through what you prefer to do on a vacation, so you can delve into a variety of options within your particular career preferences. They probe you with questions to find out a variety of things about the potential tourist. This application first finds out which country you are in and then the reason for your potential visit to Morocco. This allows them to not only understand where people are coming from, but also find out what kind of tourist they are. This gives them the ability to better market their location to those tourists. For example, they provide you with statements that best fit what you want to get out of the professional experience, such as “I want to relax, I love doing nothing”, “I want to make the most of my carefully planned stay”, as well as “I need a good hotel to fully enjoy my stay." This sets the tone for the options they offer the potential tourist. Continue to ask questions that allow them to understand what you want to get out of this experience and, finally, outline a few different career options geared towards their preferences. Not only is the website successful thanks to this tool, but it also has a number of other features that consolidate this website. For example, at the top of the site there are scrolling images that illustrate the highlights of the trip to Morocco. They have a photo with a link to a CNN article on top travel destinations...in the middle of the paper...what wasn't is cultural food. Moroccan cuisine is not the "norm" when visiting other tourist destinations. Because the food is only found in this region, it is not commoditized like Italian, Mexican, and Chinese foods have been in the United States and around the world. While experiences and services can easily be duplicated, Morocco offers a wide variety of experiences that every visitor can expect. With so many different types of experiences and services offered by Morocco, it is inevitable that there will be positive and negative impacts. Morocco is a tourist destination with much promise. When considering Morocco's future prospects as a destination it is important to consider not only the positive impacts of tourism but also the negative ones. These impacts can be divided into three categories: economic, socio-cultural and environmental.