Topic > Marketing Analysis: Dove's Campaign for Real Beauty

Much criticism revolved around the concept that beauty is socially constructed. The protesters said that beauty in today's society includes wearing makeup, wearing certain clothes, having long hair, etc. The media, fashion industries and society choose beauty in this era. The media constantly gives women more worries about their skin and their hair being too oily, too dry, too short and so on. “Choosing beauty” is not something women can do in today's society, characterized by racism, sexism and obesity shaming. The list goes on and on