Today's innovation processes generally do not take place within the confines of a single company. Participating in innovative networks at the intersection of different knowledge sets can help companies perceive emerging opportunities that they would not have been aware of without the network, see and implement new ideas. When the unexpected happens and new frontiers open it can lead companies to surprising results. The intersection of different sets of knowledge allows an organization to recognize the value of new eternal information, assimilate it and apply it for commercial purposes thus winning the competitive competition.