The noise behind her was almost complete silence. Even though there were scenes of people doing their jobs, like the fireman going into the fire, or the man welding metal, the sound of their work was blocked and focused only on the girl. This emphasized what the girl was saying. Towards the end, however, when the girl said "and hit" the noise began to increase and then the Maserati's engine could be heard revving. This underlined the Maserati release strike. Typically, when a commercial is made, it is intended for a specific audience. However, with Maserati's 2014 Ghibi commercial, the audience could be more than one person, anyone actually. The high price of the car would have attracted an audience that can afford such a price, but the other factors of the commercial attracted all types of audiences. The people working hard on the commercial helped broaden the audience and relate to more people, just like the girl speaking in the drama