If you asked 10 Twitter followers whether they preferred Coca Cola or Pepsi, 9 out of 10 would probably say Coca Cola. This article will explore the concepts of social media presence for The Coca-Cola Company. Why do people drink Coca-Cola? Why is Coca Cola so popular? Questions like these will be answered during this strategic recommendation project. This paper will discuss and identify the effects of social media and what will improve social media through best practice research. Social media is an indispensable public relations tool that companies can use in their business practices. Social media can't be regulated, so anyone can say whatever they want about the company, whether it's good, bad or ugly. Social media is developing rapidly and there are new platforms. Without a doubt, no beverage company compares to the social popularity or brand awareness of Coca-Cola. Some people buy Coke, not only for its taste, but because it is also the most socially accepted brand. Another very important strength for Coca-Cola is customer loyalty. For example, in a family where parents are avid Coca-Cola drinkers, this will be passed on to their children. Customers will continue to buy Coca-Cola. Weaknesses: Coca-Cola is a very successful company with an impeccable following on social media. Word of mouth is probably a strength, but only when consumer feedback is positive, but there are people who are against Coca-Cola and its products. Even though Coca-Cola produces over 200 branded products, it does not have the social media popularity of other brands it produces (Moth, 2013). Many drinks they produce are extremely popular such as Coca-Cola or Sprite, but there are many Coca-Cola products that are unknown, invisible and unavailable for sale. Additionally, Coca-Cola's strengths, weaknesses, opportunities, threats, and potential ethical issues were discussed. Although there are a number of challenges that Coca-Cola could face with the use of social media, they have actually used social media to their advantage. They also understand the ethical responsibility that must be had if a company uses social media to advertise its products. Coca-Cola's social media presence and engagement with consumers is growing every day. As long as Coca-Cola is committed to evolving with consumers' ever-changing attitudes towards drinks, it will ensure that it will likely remain a top-tier drinks supplier for years.