Marriottt International, Inc. is an American diversified hospitality company with a broad portfolio of hotels and related lodging properties. It has over 3,900 properties in over 72 countries and territories around the world. Founded by J. Willard and Alice Marriottt and led by Marriottt family leadership for more than 80 years, the company is headquartered in Bethesda, Maryland, USA, and reported revenues of nearly $13 billion in fiscal 2013 (Marriottt. com)Marketing Planning and Objectives The hotel is continuously expanding and in 2010 announced plans to add over 600 hotel properties by 2015, mainly from emerging markets such as India, China and Southeast Asia (reuters.in). Marriottt has prospered by operating using many different brands, many of which incorporate the Marriottt name into them. However, one of its most famous brands is unique: The Ritz-Carlton, with luxury hotels and resorts around the world. In October 1993 Marriottt Corp. was split into two companies: Host Marriottt Corporation, which owns real estate and operates airport concessions; and Marriottt International, the hotel business. In 2004 Marriottt had approximately 255,000 rooms, with revenues of more than $10 billion. In 2004, Marriott controlled 17 percent of all branded full-service hotel rooms in the United States. In fiscal 2006, Marriott International reported revenue from continuing operations of $12.2 billion. According to DiversityInc magazine, for the fourth consecutive year, Marriottt was ranked among the "50 Best Companies for Diversity" as the highest in the hotel industry. Marriottt also ranked fourth in the "Top 10 Companies for People with Disabilities" category. A total of 317 companies completed the survey. To... middle of paper... hard. Job descriptions are precisely defined with little flexibility. Jobs are divided into different specializations, such as finance and marketing. This facilitates control. All orders are taken from the head office. At JW Marriottt in Hong Kong, the CEO maintains control of the company and makes organization-wide decisions. This leads to few opportunities for subordinates to make their own decisions, leading to a lack of motivation. Marriottt prevents this from happening by implementing a certain decentralization within the structure. The subordinates of Marriottt's organizational structure in each department will take orders from the director of that particular department, similarly the general manager will have authority over the managers of each department. Furthermore, written documents and weekly meetings between department managers and employees.