“REPORT ON SUZUKI PAKISTAN”Introducing Suzuki PakistanPak Suzuki Motors Company Ltd. is known for assembling and distributing Suzuki Japan automobiles in Pakistan. It has captured the Pakistan market very quickly due to its low cost strategy. In 1983 the company was founded as an alliance with PAK and Suzuki. Suzuki initially held nearly 25% of the common stock and quickly expanded this to own 73.09%. Although it accumulates a wide range of Suzuki vehicles and has the aim of producing 150,000 vehicles per year. Pak Suzuki has the best distribution channel in Pakistan integrated with CRM software. Our Vision To be excellent everywhere. Our Mission To provide international quality automobiles at competitive prices. These are the mission and vision statement of Pak Suzuki Motors Company Ltd, and generally they need to improve the skills and competencies of their employees through training and providing them the sense of cooperation and participation. Product Line Suzuki offers many products like Motorcycles, Cars, Heavy Bikes, Outboard Engines but in automobile sector Suzuki has products like WAGONR, SWIFT, LIANA, CULTUS, MEHRAN, Imported APV, Imported JIMNY Bolan, CARGO VAN & RAVI PICKUP. Business Strategy of Suzuki The main motive on which Suzuki was built was responsible corporate citizenship and managing and ensuring environmental safety and health at work are important as they are a fundamental component of Suzuki engines. To fulfill this responsibility, Suzuki engines focus on some components which are:1. To meet the highest product quality that meets the satisfaction of our customers2. We believe in carrying out operations in a safe environment.3. ...... half the paper ...... it is a good product but the problem lies in its poor resale market. Since Pak Suzuki is a giant company, but it promoted its motorcycles more than its cars. There are not enough promotions for cars through television, brochures, pan flex, etc. The infrastructure of Pak Suzuki showrooms is quite impressive but the flaw is that the manpower did not adhere to the proper dress code at Pak Suzuki showroom in Rohri Bypass. Customer relationship at Suzuki is well planned but documentation processes during transaction are too slow at Pak Suzuki located at Rohri Bypass, this happens due to unskilled labor working at Pak Suzuki Rohri Bypass. Even the lower staff have behavioral problems, because they don't know how to behave with customers. Therefore, there is a need for effective training programs for employees to improve their efficiency and work processes.