In this commercial Apple used a lot of colors because what they advertise is the colorful phone, in the video shown it simply does not show the colors of the phones but shows all the colors of the phones and other colors in the background with people of different nationalities and cultures. They use the background colors even if they don't match the color of the phone. It also shows people of all personality types that no matter what color you love or who you are, this phone will be perfect for you. The size of everything, color, texture, movement, everything preformed in the TV commercial is just perfect and the phones are actual size compared to other commercials that appear to be larger than the actual size of the phone is. Voice is an important thing in Apple commercial and its author used various kinds of languages ​​in the voice of many people of different cultures, it contains many greetings in different languages ​​showing its text to people that the phone can be for anyone, also the TV commercial has no visual effects, which makes this commercial complicated: it's just simple and easy to know what they want the audience to know by showing them colorful phones and the different types of personalities in the screen