It is best suited for selling more complex products where the buyer prefers to interact with the manufacturer of the products. When the sales representative personally explains the benefits of the product to the customer, they pay more attention and listen to the information and could better promote it through word of mouth to their friends and family. If the customer does not understand the benefits of braaing with organic braai briquettes and cooking with the product, personal selling is the most effective form of promotion, the sales representative can convince the customer by demonstrating the use of the product, e.g. less smoke and in fact some considered healthier for the person, the environment and cooking with it. Public Relations Through the use of public relations Organix can assess public attitudes towards its products, identify policies and procedures with which Organix can align, to meet the public interest with the goal of public understanding and acceptance of an organic braai briquette. Simply put public relations refers to maintaining public relations with the public and creating