Some situational characteristics that apply to my classroom audience are size, chronology, and location. Additionally, size refers to the amount of people present at the speech. In my context, I will provide a classroom of approximately thirty students and one instructor. Another significant factor to consider is chronology. In the book Speak! Third edition. authors Douglas M. Fraleigh and Joseph S. Truman (2014) state, “chronology refers to the time of day or day of the week that audience members will hear your presentation” (126). Also, the only days I can present my talks are Monday, Wednesday and Friday from 1pm to 1.50pm. Furthermore, another influential situational characteristic is the location of the presentation. Location simply refers to the environment in which the speech will be presented. In my case, the location is a modest classroom. Furthermore, it is also crucial to incorporate demographic data such as age and gender composition to gain in-depth knowledge of your audience. Since most of my COMM. the class is made up mostly of young adults. I know how to personalize a speech aimed at this age group. Furthermore, gender composition refers to the ratio of males to females in the audience, and in my case the gender composition is quite equal. Clearly, understanding situational characteristics and demographics helps tailor my speech to a specific audience. However, so is the method of applying and using audience analytics