Online marketing is as popular as online purchasing. Many of us use social media and it is so easy to reach thousands of people in minutes at minimal cost. Setting up Facebook, Instagram and Twitter pages is free and an easy way to advertise your business and reach customers, as well as advertise sales, promotions and new products arriving in-store or online. Online posts are instant and can be edited and removed whenever you want. You can also place ads on Facebook to advertise your business, and because it has so many active users, you know your ad will be seen. Running online competitions is also a great way to advertise your company. Liking and sharing to win posts on Facebook means that people who already know who you are share your page with all their friends, opening up a whole new customer base. The fact that the company also runs a competition means that it immediately captures people's attention, which is what you want when advertising. What's even better than companies advertising their company, is that consumers advertise it. They do this by writing reviews about a service they may have received or experiences they have had. If a post is made on social media that compliments or criticizes a service, product, or company, it's almost guaranteed to get a reaction, especially if it's an unfortunate post about a company. Messages