Zooner et al. describe how one of the benefits of social media is the way it can be used to disseminate information within the organization, improving employees' understanding of work-related topics. (2015, 851) Social media offers employees the opportunity to learn more about the organization and information that could be useful in the workplace. Cao et al. mention how transferring information through social media can improve employees' ability to solve problems more efficiently, thus improving their work performance. (2014, 534) Since social media improves knowledge transfer, organizations can use it to their advantage to educate employees about the company, its values ​​and its goals.