Topic > Hip Hop as an Industry - 715

All articles discussed hip hop as an industry and how that industry is portrayed to African Americans through the commercialization of hip hop and stereotypes in society. The articles also discuss how such representation affects African Americans' views of others and themselves. The first article, “About a Salary or a Reality? – Rap's Recurrent Conflict” by Alan Light, explains the evolution of hip hop from the various factions to what it is today – a mix of the gangster rap it was from the beginning and the pop rap that came from it. The rappers felt that no matter how graphic they were, they would sell the albums and at the same time demonstrate their commitment to their street legacy. Many said this was the whole point of rap. San Francisco rapper Paris said that "[everyone] gets into rapping just to make money or get fame" (Light 143). Others believe that money and fame should not and would not have been the only reason. Light explains this when he says: Rap is about giving voice to a black community otherwise underrepresented, if not silent, in the mass media. It has always been and remains… directly connected to the streets from which it comes. (144)Although many hip hop and rap artists are only in it for the money and fame, others are in it for a way to spread their message, taking into consideration artists like Common and Lupe Fiasco. For these artists, money is an added incentive. I think more artists should have this way of seeing, instead of making their songs meaningless just to make money. The second article, "Marketing the Youth Subculture of Rap Music" by M. Elizabeth Blair, makes the point of using rap music to sell a product even if advertisers know nothing about the subculture......half of paper ...... society causes its own members to think negatively about themselves and others according to media portrayals that occur in an undesirable light.Works CitedBlair, M Elizabeth. “Commercialization of the Youth Subculture of Rap Music.” Rpt. in This Is the Joint!: The Hip-Hop Studies Reader. Ed. Murray Forman and Mark Anthony Neal. New York, NY: Routledge, 2004. 497-504. Print.Kelley, Robin. “Trying to Get Paid: How Some Young Black Men Put Culture to Work.” The Dysfunctional of Yo' Mama!: Fighting the Culture Wars in Urban America. Boston: Beacon Press, 1998. 43-77. Print.Luce, Alan. "About a Paycheck or Reality? - Rap's Recurring Conflict." Rpt. in This Is the Joint!: The Hip-Hop Studies Reader. Ed. Murray Forman and Mark Anthony Neal. New York, NY: Routledge, 2004. 137-146. Print.Style Wars, dir. Henry Chalfant, Tony Silver. Perf. Cap, Daze and Dondi. 1989. Film.