Strategic Alliance In today's ever-changing environments, strategic alliances have emerged as a driving force behind the success of many business ventures. Strategic alliances allow companies to expand their reach without having to maximize risk or commit beyond their core business. In this article I will examine the driving forces behind strategic alliances, predominantly examining the motivations behind the formation of a strategic alliance and the idea of ​​a multi-company alliance. Next I will analyze the key elements that contribute to creating a successful strategic alliance and how successful alliances are measured. I will then establish the risk involved when undertaking these types of ventures by examining past ventures and the issues that have prevented them from becoming profitable. What are strategic alliancesA strategic alliance is “An agreement between companies to do business together in ways that go beyond normal relationships between companies, but do not achieve a full merger or partnership” (Wheelen and Hungar, 2000, p. 125) Strategic alliances allow companies to remain independent organizations. Its main function is to gain a competitive advantage over the competition and this is recognized by each company's agreement to commit resources to achieve a common goal both companies, because they believe that the venture is more beneficial to the development of the organization than could be achieved alone Companies that can succeed with strategic alliances have the advantage of creating a dominant position within their market share. Creating a successful alliance means that organizations gain greater control over their market and competitors. In the beginning… halfway… the company had established a workable synergy, both entering into an agreement with hidden agendas having numerous lawsuits against each other for technology infringement. The alignment is said to have lacked clear vision, trust and respect from the start, having lost businesses worth a total of $150 million. Human Factors Evaluating the Success of a Strategic Alliance Strategic alliances will be evaluated based on the degree to which they enable their partners to achieve the goals and objectives outlined by the organizations. The reasoning is that in an age of rapid innovation and uncontrollable environments it may not be easy to value failure unless it involves financial loss. However evaluating the success of an alliance is of utmost importance as it distinguishes the renegation of the alliance and the conditions/benchmarks under which the new alliance, if any, will pass..